In the past year since the launch of Apple’s App Store, the mobile applications market has changed the way people think about mobile. Achieving 1.5 billion downloads, with over 65,000 applications now available to its customers, Apple’s success is indicative of how mobile apps have impacted the entire mobile ecosystem.
In the last six months alone we have seen a number of different vendors, OS providers and operators launch their own respective storefronts in order to secure a share of the app pie. The mobile content market as a whole has had to change the way it packages and distributes its products to mobile consumers.
Businesses in all areas of mobile have all been greatly impacted by the continued rise of apps. Indeed, applications are being pushed to the top of the news agenda, with new technologies such as Augmented Reality generating continued buzz for the future possibilities of mobile.
In order for businesses in the mobile content and applications markets to communicate effectively with target audiences, be they consumers or within the industry, there is now a need for traditional PR techniques to be integrated with social media and search to deliver impactful campaigns that speak directly with target audiences.
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