The mobile phone is as vital a part of daily life as any other, where indeed many people would rather leave their house without their wallet than their phone. From handsets to associated peripherals, even in times of economic instability mobile has continued to remain one of the essential items for consumers.
With the advent of a new generation of handsets, and touchscreen phones in particular changing the attitudes towards what constitutes a mobile device, consumers are now expecting more from mobile than simple call and text functionality. Many consumers want a device that reflects their own personality, and fits into their lifestyle straight out the box.
With the GSMA has recently reporting that there are now over 3.8 billion global mobile subscriptions, all the signs continue to point to mobile’s continued growth and development as the most personal communications device out there.
The Diffusion Mobile team has experience leading and implementing campaigns for some of the industry’s biggest smartphone manufacturers, including BlackBerry smartphone manufacturers RIM and HTC, with a deep knowledge of the issues dominating the industry and close relationships with the key influencers and journalists setting the agenda.
To find out more about our services, please contact us on +44 (0) 207 025 1500 or email david@diffusion-mobile.com.