The mobile internet has come a long way since the introduction of iMode a decade ago, changing the way that people use their mobile phone, and the Diffusion Mobile team have been part of the rollercoaster journey.
The always-on connectivity of high end devices is seeing increased data usage and revenues for operators, as well as a boom in associated markets like mobile content, applications and social networking.
The next steps for mobile internet will see businesses across the industry look at how phones can enable companies to engage with their customers directly through the devices in their hands. This presents opportunities for companies already involved in mobile to explore new revenue streams, across a number of different market areas, from gaming to messaging to advertising.
Mobile search is also expected to be a big area for development, with content discovery and localised search high on the agenda for mobile. You only need to look to Google CEO Eric Schmidt, who stated earlier this year his company’s revenues in mobile search will surpass PC within the next few years, to see the potential value of mobile internet and search services.
To find out more about our services, please contact us on +44 (0) 207 025 1500 or email david@diffusion-mobile.com.