At Diffusion Mobile we believe that Social Media is at its most powerful when it is strategically integrated with PR and Search. We provide a range of specific Social Media services designed to enable brands to strategically use Social Media to better communicate with the audiences that matter the most to them.
1. Strategy Briefings
Social Media is not just a series of cool tools, websites and platforms – it’s the fruition of the vision of the authors of the Cluetrain Manifesto, who back in 1999 predicted how online technology would fundamentally change the relationship between companies and customers. For Social Media to be a success first requires an understanding of how organisations need to change their behaviour, processes and attitudes. Diffusion Mobile’s Social Media training briefings has been designed to cut through the hype and hyperbole and to educate marketing teams, brand owners and senior decision makers on Stakeholder Relations in a digital world.
2. Social Media Audits
With a firm understanding of Social Media in place, like us you will be excited and full of ideas and raring to go. However, Social Media requires organisations to observe and listen and this is particularly crucial before first starting to engage. Diffusion Mobile’s Social Media Audits use marketing leading tools in combination with ‘human’ analysis by our communication experts to deliver real actionable insights. Through our audits we can identify the Social Media platforms which are being used by your customers, the user generated content about your brand which already exists as well as the bloggers and forums which have the greatest authority and influence over your reputation.
3. Design and Implementation
Diffusion Mobile uses the insights from its Audits to carefully select the Social Media approaches and tools which we feel will deliver the strongest return on your marketing investment. For us delivering outstanding ROI requires creative integration with your wider PR and marketing activities, so we rarely suggest deploying Social Media in isolation. Our technical team and carefully selected developer partners have built Social Media tools across all major platforms both online and over mobile and our expertise includes:
- Blog development
- Mobile/Social Networking Applications & Widgets
- Social Media advertising planning and buying
- Video and Podcasting creation
- Viral content creation and distribution
- Social Media News Rooms
- Customer Forums
- Bespoke Social Networks
To find out more about our services, please contact us on +44 (0) 207 025 1500 or email david@diffusion-mobile.com.